I don't have to be an expert to everyone. I just have to be to one.
I just finished listening to a Clubhouse room about funnel building for Health professionals. I was there to listen and hopefully get some insights into common problems that I could use as marketing content or sales copy.
They were talking about one single thing, e-book building, and how it can be set up so that the customers get hooked. That involves funnel, email, workshop, course offerings, and more. One particular thing the speaker mentioned got me thinking. She said, "You don't need to be an expert to everyone. You just have to be an expert to someone."
I've always wanted to create content that would allow me to share what I know - and also market myself. But when I'm in the process of creating one I always doubt whether people will read it, is this something new, or is it something that has not been created yet. There's that wanting to be the first. Deep down I want to be viewed as someone that is an expert at what I do - which by the way I'm not. So I judge myself according to how I stack up against the industry leaders. Yup I know that’s stupid. That's how I feel. That feeling has made me put off things that I should have done.
When I was preaching before, I loved the feeling of being able to speak and share with people. There's something in my soul that wants to teach. That's why my ears perk up when someone comes to me to ask a question or consult something. I enjoy the feeling of being able to share something I know. I've stopped preaching years ago, but still, the want to speak and teach is still there. I held hand-lettering workshops. I was eager to teach someone logo design. The excitement I get when I know I'm about to teach someone is high. So high that I pressure myself that it should be perfect. There's the problem. Perfection.
There's a conflict if me wanting to teach and wanting everything to be perfect. I know that teaching is not a sign that someone has it all figured out. But as they continue to learn, and share those learnings, their knowledge on that topic grows wider. Their understanding goes deeper. Then their teaching goes deeper.
With that said, I need to pound that into my heart. I'm not the best designer - I'm in the 1% that are okay at it. If I just focus on my skill, I will never teach.
Why would someone listen to me when there are tons of experts out there?
But if I focus on who I want to teach, maybe I'm more relatable to them than those who are in the top 1%. I could be the one who helps someone become 1% better.
My mindset should change. I should approach it like I’m teaching my younger self. The people that could relate to me are those that are behind me or at the same stage of the journey. Some of them could use some help to propel them forward.
So will I teach? I will.
Will I do it now? Yes!
What I can promise is I'll start with something small and work my way up.
This article is my first step. I will share more of my thoughts and learnings. I won’t worry about the number of readers. If I could just help one person out, I’m happy already.